JOURNAL · SEPTEMBER 2025
TREND BOX · BERLIN
Beauty, lifestyle and a box full of surprises – a colorful commercial production in Berlin.
Commercial Production — @Trendbox
The shoot
A Commercial Production for Trendbox
The Trendbox Commercial Shoot Berlin was all about creating colorful, approachable images while keeping the products at the center of attention. For this production in Berlin, I worked with Trendbox, creating a series of lifestyle and product images featuring one of their colorful surprise boxes.
The box brought together a mix of different products – from beauty and personal care to snacks, crunchy treats, desserts and other lifestyle discoveries. That variety made the shoot especially fun, because every setup could tell a slightly different story while still keeping the recognizable Trendbox concept at its center.
Color, Products & Personality
The entire set was built around a soft purple background, creating a bright and playful commercial look. We worked with two different outfits and several compositions – from standing portraits holding the Trendbox to seated shots surrounded by the individual products.
Some images focused directly on the box itself, while others showed the products unpacked and arranged around me. For me, the challenge with commercial modeling is always finding the right balance: the images need personality and energy, but the product still has to remain the hero of the photograph.
Trendbox Commercial Shoot Berlin
The Trendbox Commercial Shoot Berlin brought together everything I enjoy about commercial modeling: colorful products, different expressions and a playful atmosphere in front of the camera. Working with beauty, food and lifestyle products also meant adapting my posing to each setup while keeping the images natural and approachable. It was a fun opportunity to create versatile commercial content while keeping the recognizable Trendbox concept at the center of the campaign.
THE TEAM
Behind the Trendbox Shoot
A commercial shoot is never just about what happens in front of the camera. Behind the images was a small team that made the entire day feel relaxed, creative and incredibly easy to work in.
Alongside the photographer, the shoot was coordinated by the Trendbox team, who organized the production and guided us through the different setups and products throughout the day. From the first shots to the final images, the atmosphere on set was warm, positive and genuinely fun.
For me, that always makes a difference. When the team behind the camera creates an environment where you feel comfortable, it becomes much easier to experiment, bring personality into the images and create those natural moments that commercial photography needs.
The Trendbox Commercial Shoot Berlin was one of those productions where the good energy behind the scenes became part of the final result — and definitely a day I remember with a smile.
Frames
A few favourites from the day.
Client: Trendbox
Location: Berlin
Production: Commercial / Product & Lifestyle Shooting
Date: September
Comp Card : Zoe
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Thank you
Until the next one.
With thanks to the team who made the afternoon feel easy — and to the light, for showing up.
